Additive manufacturing: challenges and opportunities for business models

Date and time

Tuesday, September 22, 2020 14:00 - 16:00


Uppsala universitet Innovation
Depending on recommendations regarding Covid-19, Dag Hammarskjölds väg 38, Uppsala Science Park, 751 83 Uppsala, (karta) (Google calendar) (ICS)

Additive manufacturing: challenges and opportunities for business models

Additive manufacturing is changing how we design, manufacture and use both existing and new products. Academic research and industrial development has aimed mainly on getting the technology to work, on its application to develop new materials and to optimize production processes.

However, additive manufacturing will also change how companies run their business, how they position themselves in markets and value chains, how they interact with customers, how they define their core business and, ultimately, how they earn their income. In order to benefit from this new technology, we need to have a complete understanding of its potential, including the ones related to business modelling.

AddLife competence centre, Big Science Sweden and ÅMA Ångströms Materials Academy invite to a seminar on the challenges and opportunities that additive manufacturing may have on business models. We invite researchers from various disciplines, representatives from industrial companies, authorities and health care sector to discuss how additive manufacturing can change the way we organize companies, how we understand user needs and what regulatory aspects it will encompass. In other words, how additive manufacturing might change the logic on which their business is based.  


Place: Online via zoom (and, depending on recommendations regarding Covid-19,  Uppsala universitet Innovation, Dag Hammarskjölds väg 38, Uppsala Science Park).

14:00 • Welcome and introduction

14.05 • Christina Öberg, Professor in marketing at Örebro University School of Business

14.20 • Marcus Lindahl, Professor at Department of civil and industrial Engineering, Industrial Engineering and Management, Uppsala University

14.35 • Kajsa Björklund, Director technical operation, OssDsign

14.50 • Andreas Södergren, Sales manager Digital Mechanics

15.05 • Stretch your legs

15.15 • Panel discussion

15:50 • Summary and closure


AddLife – is a VINNOVA Competence Centre that gathers more than 20 dynamic partners in academia, industry and the public sector to support competence development in Additive Manufacturing for the Life Sciences.

Big Science Sweden - the official Swedish ILO (Industrial liaison office) organization, helping big research facilities across the world finding Swedish suppliers.

Ångström Materials Academy (ÅMA) at Uppsala University – a platform for collaboration between Uppsala Universtiy and industrial companies for research and development in material sciences.

Contact: , Fredrik Engelmark, Ernesto Gutiérrez Big Science Sweden or Anna Franzén UU Innovation


The workshop is free of charge, but advance registration is required.

Registration here

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